The global market for fruit and vegetable seeds, worth US$8.8 billion in 2016, is projected to exceed $14.0 billion by 2022. 

There are many factors at play in the global vegetable seed market today, such as population growth, changing diets and consumer demand and decreasing land availability; all of those factors meaning that essentially more needs to be produced from less and growers are demanding seeds that provide high yield, even when growing conditions aren't ideal. 

When Abundant Produce was established, their main objective was to respond to this need and to create varieties that would perform well when faced with limited water supplies, temperature extremes and poor soils and have succeeded in producing high yields of A-grade vegetables whereas most commercial seeds continue to suffer in these less than favourable conditions. 

This allows growers to reduce costs within existing operations and to expand production by exploiting land that may not be commercially viable using traditional horticultural varieties, particularly in arid parts of Asia, the Middle East and Australia.

Exploring the development of these varieties, Abundant Seeds breeds plants which focus on flavour and high yield for seed sales for the food market, along with breeding and growing 'high active' plants for Abundant Natural Heath's skincare line.